About Chet Hebner
Founder, Ascend Advisors
Fractional COO for Transportation & Logistics Companies
Chet helps asset-based transportation and non-asset logistics companies scale profitably by turning operational complexity into clarity, control, and measurable results.
With 30+ years of executive leadership across transportation, logistics, M&A representation, and post-acquisition integration, Chet builds organizations that run with discipline, efficiency, and profitability. His approach blends hands-on operational experience with a proven ability to stabilize, optimize, and scale multi-site logistics environments.
He has led transformations for fleets, brokerages, 3PLs, and PE-backed logistics companies—consistently delivering visibility, alignment, and measurable financial outcomes.
Proven Results Across the Logistics Industry
Reversed a $1.3M loss into a $1.8M profit
Cut transportation costs by $1.85M annually
Delivered profitability gains exceeding 300%
Captured $1.6M in post-acquisition profit
Eliminated $500K in operational inefficiencies
Improved performance across multi-site networks
Integrated 6+ operational systems and cut rework hours by 37.5%
Reduced fuel costs by $2.1M annually and improved on-time delivery by 2%+
Chet believes:
Lasting success in logistics comes from aligning people, processes, and technology to create operations that are:
More profitable
More agile
More efficient
Built for sustained performance
If you’re ready to transform your logistics operation into a disciplined, scalable, and profitable engine, Chet brings the leadership, systems, and field-tested methodology to get you there.
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