Turning Operational Complexity Into Performance Clarity
Ascend helps asset-based trucking companies and non-asset 3PLs optimize systems, sharpen execution, and unlock measurable, multi-million-dollar profitability gains—using our proprietary, field-tested 5-step ASEND System.
I Help 3PLs & Trucking Companies Scale with Systems
Unpredictable Operational Execution
When leaders can’t rely on consistent execution of plans, KPIs, and processes, the outcome is predictable - delays, rework, and avoidable cash leakage.
Lack of Visibility & Decision Clarity
Fragmented systems and siloed teams bury insights, making it difficult to forecast confidently or drive profitable daily decisions.
Inefficient Operations That Cap Profitability
Operational chaos, tribal knowledge, and outdated processes block scalability and erode margins.
To validate the frustrations logistics operators face and help them see themselves in the story.
3 Pain Points Your Target Market Is Feeling
#1
You’re tired of operations running on tribal knowledge and firefighting instead of disciplined, predictable execution.
#2
You’re frustrated by not having real visibility—numbers don’t match reality, and decisions feel reactive.
#3
You’re stuck in inefficiencies and bottlenecks that drain profit, but internal teams are too stretched or too close to fix them.
Driving operational excellence and profit expansion—together.
We believe world-class operations aren’t built through reports or consultant jargon—they’re built by embedding with your team, hands-on, to create structure, visibility, and execution that lasts. You don’t need another advisor. You need a partner who builds with you.
“Lasting enterprise value comes from disciplined execution—not theory. Every profitable operation has a system behind it.”
Areas of Expertise
Operational Optimization
Removing friction, bottlenecks, and inefficiencies that erode profitability.
Execution Systems
Embedding the ASEND System to create structure, visibility, and consistent operational performance.
Leadership Alignment
Unifying owners, operators, and teams to drive predictable execution and improved decision-making.
Profitability Expansion
Identifying and unlocking multi-million-dollar opportunities through improved performance.
Technology + Process Integration
Aligning systems, data, and workflow to eliminate chaos and increase speed.
Embedded Fractional Leadership
Partnering directly with your team to guide transformation without the full-time overhead.
Testimonials
"I had the pleasure of working with Chet and was consistently impressed by his calm, strategic approach to complex challenges. With over 30 years of leadership in transportation, logistics, and technology integration, he turns operational issues into real growth opportunities. Beyond his expertise, Chet is a supportive, steady leader who genuinely invests in his team - I recommend him without hesitation."
- Stan Vanhooser
"Chet is an excellent business partner. Transportation may be the industry he has spent the most time in, but he is actually a businessperson with a talent for picking up fast and hitting the ground running – no matter the industry. He is able to quickly understand and dissect the most complex problem and then can guide a cross-functional team to a viable and well-fit solution. Chet is timely, creative, and very easy to talk to about any topic - business or otherwise. He was not your average consultant but rather a true and valued member of our team. As soon as I have the opportunity to hire him/work with him again – I will."
- Mary Trapani
"Chet has a vast knowledge of the transportation industry (and many others) and all aspects of operating a business. He applies his expertise and knowledge to drive positive business results. Chet is a valuable asset who can help improve profitability and positively impact the bottom line."
- Travis Smith
"I was extremely fortunate to be able to work with Chet. With his guidance and expertise, we were able to develop exceptional processes. He is a true leader and was relied upon by every level of the company. Chet has the expertise and leadership skills to make an organization successful."
- Charles Miller
"Chet is very knowledgeable about the transportation industry and articulate in his communications. I worked with Chet on different projects with various levels of personnel. He was always able to keep the team focused and pointed in the right direction. His industry knowledge was indispensable, and his desire to acquire knowledge made him an automatic resource when working with solutions and technology."
- Bob Hall
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